In order to maintain this advantage over other fast food chains, you must make the processes of cooking food simple for all your employees. Competitive analysis- According to McCarty, M. (2006), Subway is also facing competitive pressures. Relevance in compensation and training ensures customers will get what they want. What are the disadvantages of buying into the Sonic franchise? The analysis revealed that the dimensions of dynamic capabilities are positively correlated with the competitive advantage of the firms. A few of the chief economic and business characteristics of the global fast-food industry are as follows: In the market growth rate the expected food sales is predicted to increase by $208 billion by 2020 with us already being at $800 billion by 2001. These three different strategies are differentiation, cost leadership and focus. Fast food offer a competitive advantage through private-labels where offer of gourmet is exercised, in addition the development of healthier products has given Fast foods managers a better advantage and positioning in the market. competitive advantage and strategy option for food industry companies, [9,10,12, 14]. Generally, the players in the industry employ consistency and affordability to win over more customers. According to company’s profile given in case 8, Panera Bread’s establishment started in 1981 by Louis Kane and Ron Shaich as a bakery café. Cheat prices is McDonald’s main competitive advantage. Positioning Strategy of Burger King……………………………………………………….………………….5 Communication Strategy of Burger King…………………………………………………………………..6 However, Wendy’s uses the following combination of generic competitive strategies: Case 5: Sonic is a successful franchise that offers an old-fashioned drive-in experience. With an emphasis on process control, zero errors, and extensive employee training and engagement, Pal's has been able to achieve excellent performance in an extremely competitive industry. People do not have to go to the grocery store to buy ingredients and then come home to prepare their meals. Jaradat (2013) exclaimed that a competitive strategy with effective competitors will give the company a competitive edge over other companies. Contents Main competitors are McDonalds, KFC, and Pizza Hut. Brand Equity of Burger King………………………………………………………………….………………….5 Yılmaz KFC is the major brand that Yum runs. The Fast Food Market Size is $245 billion worldwide (this includes not only burger restaurants but all fast food restaurants including Asian, Italian, pizza, etc). This study concentrated on the relationship between dynamic capabilities and firm’s competitive advantage, focusing on the fast foods sector of the food industry. Thus firms in this category prioritize on gaining a competitive advantage by using one of the ways that could be the change in prices, to focus of differentiating the product and bring about its improvements, to make use of creative channels of distribution and also to exploit the relationship with suppliers. Segmentation Strategy of Burger King………………………………………………………………………4 They have figured out today’s relevance and that’s why profits are something to brag about. First, Checkers & Rally’s should go global. Global Presence: One major source of competitive advantage for McD is its extensive global presence. (8) McDonald's is has a market share of 10% of the world wide fast food market; Boston market thrives because they want you get fast service but quality food. These three different strategies are differentiation, cost leadership and focus. Corpus ID: 2651825. 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