And for such a challenging time as now, e-commerce is a promising way for businesses to recuperate and thrive beyond the impact of the economic shutdown brought by the pandemic. To make this work, you have to know how E-commerce platforms such as Amazon, eBay, Shopify, etc, recommend your products to users based on your SEO and PPC, and users’ buying habits and in-App behavior. Simply put, the competition just wouldn’t be competitive. By giving colleagues across your entire business more time to do what they do best. Lockdown forced consumers online in ever greater numbers, and many e-commerce retailers made hay. rivalry described as under: Threat of potential/new entrants to the sector. E-commerce solutions can improve your service delivery in so many ways. All things traditional B2B web stores aren’t exactly known for. Let’s take a closer look at the type of companies giving you a headache, and how you can get ahead of them by using the right B2B sales channels as part of your business strategy. Over 44% of all product searches begin in Amazon’s search bar, and Amazon owns almost half of all U.S. online retail sales.. And if CEO Jeff Bezos has anything to say about it, that’s just the beginning.. Some businesses will simply have to sacrifice too much in terms of quality to achieve this. Feeling competitive pressure? Dodge disruption and master your digital transformation, Blog > Blogs > 3 reasons B2B e-commerce should be part of your competitive strategy, 3 reasons B2B e-commerce should be part of your competitive strategy, digital transformation and e-commerce trends among B2B companies across the globe, ensure that your web store ticks all the customer experience boxes. Coronavirus - Gambia: COVID-19 update (16 January 2021), New year, new seasons of your favorite shows on DStv, Coronavirus - Zimbabwe: COVID-19 Update (16th January 2021), Police arrest 3 suspected robbers in Osun. Worried about the look and feel? You’re not alone. As mentioned, consumers appreciate it when they can view and purchase products from the comforts of their own home, rather than travelling to a physical store because this can mean braving the traffic or leaving the store empty-handed since stocks are all out. Whatever the reason, these companies simply offer a better price. Bargaining power of the suppliers. In this article, we highlight three reasons why every entrepreneur should consider e-commerce as part of its business strategy in the post-coronavirus … Whether it’s your exceptional customer service, high-quality products, our competitive pricing, you can always rely on that one USP to give you the edge. E-Commerce is growing immensely, which is bringing in even more revenue to businesses than a retail store alone. By that time, e-commerce is expected to account for a full tenth of all retail sales in the U.S,” states Forrester. E-commerce (electronic commerce) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. In fact, the vital role that digital tools have played in containing the impact of the pandemic on institutions and businesses has further incited a digital migration, with people finding new ways to connect online with friends, families and the businesses that matter to them. The company’s eCommerce marketing audits and customized consulting services all have one goal in mind, and that is to help your business to succeed. How? It means that a company either provides a better solution to a specific problem than its competitors or offers a similar kind of solution for a lower price and is a marketing concept. By giving colleagues across your entire business more time to do what they do best. The internet offers you an easy and inexpensive way to expand your business coverage because it gives you limitless access to people across the world. Here are four solid reasons why e-commerce is way more competitive … The analysis thus performed for the AI in e-commerce market considers factors such as market scope, market segmentation, current industry trends, competitive landscape of … Why competitive intelligence matters CI is a critical means of forming new business strategies, presenting … As for the future of e-commerce in esports, we can expect retail companies to start building marketing and digital strategies, that include esports. Finally, you’re also feeling competitive pressure from existing companies who have been on your radar for a while. When you close a deal or win over a new client, it’s because of what sets your company apart from the rest. One of the topics they tackled was the reason why your peers are working to improve their IT infrastructure. Rather than reinvent the wheel, making use of automation allows you to focus on the areas of e-commerce that need your immediate attention. The possibilities of digital tools for business is vast. What competitive advantages companies gain by using AI in customer service. Unfortunately, e-commerce is similar to traditional business in one regard: most e-commerce initiatives will underperform or fail in their first year. Competitive Intelligence helps online business gauge the marketplace and identify areas to compete against other ecommerce stores within an industry or niche. The agility and innovation which it has brought have lead to an increase in revenue. It’d be best to choose the ideal eCommerce digital marketing agency to succeed in the online world. You could try to match or beat them with a competitive pricing strategy, but the question you should ask is: do I really want to? We commissioned Sapio Research to look into digital transformation and e-commerce trends among B2B companies across the globe. Every business in your industry is unique. Here’s how you can crush your competitors with B2B e-commerce. It is a strategy for gathering intelligence and putting that information to use. But the path toward digital transformation mastery isn’t without its obstacles. Bargaining power of the buyers. E-commerce retailers would need to integrate sustainability goals into their organization and operations. A good example is the option of doorstep delivery that gives your customers the advantage of accessing your product or service in the most convenient ways possible. Look to your competitors for inspiration when it comes to digital services, and take measures to keep pace with them. It makes us stand out from our competitors.”. Learn more on how Mastercard Foundation is helping businesses respond with resilience to the COVID-19 outbreak; visit mastercardfdn.org/covid19-recovery-resilience-program. “The decision-makers in the industry are getting younger and they are demanding new, modern channels through which they can place orders.”. The companies which have embraced cloud have a competitive advantage over the ones who have not adopted it yet. And that means more time to spend on really adding value for your customers in the way that you do best. What is competitive analysis, and why is it important? The omnipresence of consumer web stores means that ordering whatever we need online is second nature to us. Distribution Manufacturing Wholesale Retail. Cake Commerce actually features a number of ecommerce consulting services, with a competitive analysis being just one of them. It would be unfair to pitch a featherweight against a heavyweight. The key is choosing a solution that fits well with the rest of your IT infrastructure, particularly your ERP system (such as Microsoft Dynamics or SAP). The result is an exponential increase in the number of eCommerce firms, where each one needs to avail the latest technological strategy to stay ahead of their competition. Here’s how you can crush your competitors with B2B e-commerce. There are plenty of e-commerce solutions that come with standard templates that can easily be customized to align with your brand. privacy policy and European users agree to data transfer policy. Ensuring your web store software works well with your established systems will help you match even your most tech-savvy competition in terms of performance. Intelligent Data Preparation: How AI Is Used in Online Commerce. It doesn’t matter whether you need to cement your lead or catch up to competitors: a smart approach to digital transformation can give you the edge you need. Lisa Michaels is a freelance writer, editor and a striving content marketing consultant from Portland. Submit your stories now via social or: Thank you! “With just one extra back-office assistant, Joolz has grown at least 35 percent per year over the last 2 years.”. A total of 70% of respondents indicated that competitive pressure was driving the optimization of their IT infrastructure. Competitive analysis is a system for understanding your business' standing in the marketplace in relation to your competition. Threat of substitute product or service in the existing trade. Here are the five reasons companies are turning to innovative cloud eCommerce solutions to establish and maintain their next competitive advantages: 1. We commissioned Sapio Research to look into digital transformation and e-commerce trends among B2B companies across the globe. We will keep you up-to-date on the latest developments. Engaging product suppliers and sellers to meet goals. The UAE's e-commerce sales are projected to touch $16 billion in 2019, which makes UAE the most advanced e-commerce market in the Mena region, with a penetration rate of 4.2 per cent. There’s a reason boxers have weight divisions when it comes to fighting. “Our new web store design certainly makes a difference. This advantage allows you to build greater visibility for your business and access to prospective customers from different locations without geographical barriers. A web store solution tailored to your technology stack not only offers your clients a convenient way to place orders, it offers you a chance to optimize your order processing. Discover our NEW product, built to evolve alongside your business. What is the role of customer relationship management (CRM) in e-commerce? Watch our on-demand webinar, Overcoming Obstacles in a Digital B2B World and find out how you can turn obstacles into opportunities. It also means that we take for granted the attractive designs, fast page load speeds, and perfectly timed emails. When it comes to e-commerce marketplace dominance, Amazon is at the top of the food chain. “Because younger consumers now grow up with esports, brands and retailers are eager to tap into these demographics, to have them grow up with these brands,” concluded Kong. One of the topics they tackled was the reason why your peers are working to improve their IT infrastructure. B2B web stores are nothing new. Cloud services are making it possible for the e-commerce companies to reach its goals and provide a customized experience to the customers. For example, with the digital infrastructure that e-commerce solutions offer, a business can eliminate the bills it would normally accrue on rent and maintenance of a physical office building, reduce transportation costs on business itineraries by opting for teleconferencing options and promote its business online to prospects at a cheaper rate, and with greater convenience. By improving your online experience with a modern B2B e-commerce solution, you can ensure that your web store ticks all the customer experience boxes without sacrificing B2B necessities such as customer-specific pricing, detailed product information, prepayment and more. These digital-first companies might not have the same brand cachet as your established business, but they don’t have to deal with legacy technology standing in the way of digital excellence. To achieve a competitive advantage is the goal of all business strategy. Operating e-commerce websites is a great way to draw in more customers. These business transactions occur either as business-to-business ( B2B ), business-to-consumer ( B2C ), consumer-to-consumer or consumer-to-business. For example, a simple search on a mobile phone by anyone irrespective of where they may be, can lead them to your website and ultimately doing business with you. If one side has a huge advantage over the other, it’s not a fair fight and would end in mismatches. Maybe their operations are in a cheaper location, or maybe they have obsessively optimized operations. Now that digital disruption has moved from business buzzword to the new normal, it’s little surprise that new market entrants are on your radar. However, it would help if you discovered the secret of standing out in the competitive internet market space. Simply put, because the world is moving more and more into the digital realm each and every day. In this article, we highlight three reasons why every entrepreneur should consider e-commerce as part of its business strategy in the post-coronavirus and presently highly-digitized marketplace. This reality played very strongly in the wake of the coronavirus outbreak, as businesses globally had to resort to digital platforms and e-commerce solutions to be able to stay open during the lockdown. What is new, however, are sky-high B2B buyer expectations. These new companies might be intimidating, but remember: digital disruption isn’t a given. It’s easier than ever to implement solutions that let you take your e-commerce, marketing, and even fulfillment to levels than a decade ago would have been unthinkable for all but the biggest companies. If it’s the use of modern technology that’s giving your youngest competitors the edge, why not just follow suit? ShareWith rapid digitalisation paving the way for e-commerce, the idea of dumping brick-and-mortar retail for online retail sounds all the more convincing. Retail no longer requires opening a storefront! Commerce Growth Even before Covid-19 changed consumer behaviour, e-commerce had already become one of the most dynamic and fast growing industries in the world. This insight will give you a competitive advantage in everything you set out to do as a business owner. Whether they're buying MP3s or machinery, buyers prefer the ease-of-use and accessibility conventions of the eCommerce experience that grew in the B2C space. Making your B2B business the obvious choice for your target audience is easier than you think. But familiar faces can pose new threats in today’s dynamic market. You ought to check on your digital marketing strategies and ensure they are up-to-date. Porter identified five forces of competitive. 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