Found inside – Page 71Corporate blogs feature top-down strategies based on “thought leadership or ... Often, public relations managers write blogs or ghost write them for CEOs ... Found inside – Page 103B. C. Lo, vice president of HK Disneyland public relations quoted the words of Walt Disney: “As long as there is imagination left in the world, ... Found inside – Page 195Other infamous examples of supposed Disney erotica include : an erection ... The public relations strategy of not spinning a story in order to appear ... Found inside – Page 654 How did Disneyland Paris' public relations efforts outside of France reinforce its several park initiatives? 5 What was Disney's strategy in addressing ... Found inside – Page 174They include : Wendy Lefkon , Disney Editions editorial director , and Jennifer ... Alison Giordano , senior manager of brand strategy and studio relations ... Found inside – Page 130Richard Turner, “Disney Hopes Retreat Is Better Part of Public Relations,” ... Howard Kurtz, “Over-the-Counter Strategy; Preemptive Interview a Coup for ... Found insidePublic. Relations. Research can provide direction for understanding our key ... Research informs our campaigns and strategies Research is crucial to ... Found insideThe major research question hereis: What isthe relationship betweenpublic relations strategy andthe production of values in the culture? Found inside... Disney's attempt to attach itself to 9/11 became a PR fiasco when the ... that a chief PR strategy is promoting private interests as a public good, ... Found inside – Page 31For example, many who have visited a Disney World theme park can testify ... Denial strategies seek to create or reinforce the perceptions that the incident ... Found inside... Disney's public relations office insisted that because of the film's “painful subject matter,” they would “steer clear of the marketing strategies that ... Found insideThiscaseprovides anopportunity toidentify obstacles, opportunities,and strategies forenactingdiscourse ethics within dialogic public relations practice. Found inside – Page 152Disneyland's Cars Land flash drive is a cheerful, rubberized version of Lightning McQueen, and Disney's Dream media kit is on a toy version of the ship it ... Found inside – Page 85four people to any Disney attraction for a full year. ... I prepared public relations strategy programs, counseled Company executives, maintained a close ... Found inside – Page 41... and • hiring local management staff and changing Disney's stringent labor ... How should public relations strategies be implemented in diverse global ... Found inside – Page 111Although the strategy was economically injurious and a public relations disaster for Disney , the Ovitz / Eisner exit strategy allegedly was designed principally to protect their personal reputations , while assuring Ovitz a huge personal payoff ... Found inside – Page 406A Guide to Internal Communication, Public Relations, Marketing and ... This was part of an overall corporate strategy involving innovations in the fields of ... The Walt Disney Company has always been an organization that has prided itself on its corporate image. Found insideIn such unscrupulous strategies, the contradiction becomes visible between Disney's public relations image as a purveyor of wholesome entertainment and the ... Found inside – Page 138The integrated brand communications strategies adopted by Volkswagen and Stella Artois provide good examples. Volkswagen's multimedia/multiagency approach ... Found inside – Page 128New Ticket Pricing Spurs New Media Strategy The Walt Disney World public relations team has always enjoyed excellent access to “A-list” travel media around ... Drawing on the concepts and principles taught at the Disney Institute, a former Disney executive introduces a series of strategies designed to promote "magic" within any organization, enhanced by real-life anecdotes and sound business ... Found insideHe wrote a New York Times op-ed piece defending Disney's PR strategy. Shell's government-relations strategies were successful in obtaining permission to ... Found insideand government, utilize public relations effectively. ... such differences impact public relations activities, communication, and strategy at all levels. Found inside – Page 22The second thing responsible for this “feeling” on the ground was the movie Tangled released by Disney and Pixar earlier in the year. Found insideIn addition to advertising, the Disney company uses a variety of publicity and public relations strategies to promote the company and their products and ... Found insideBeyond their obvious function as sales pitches and public relations strategies, such attractions are part of a larger whole-the Disney theme parks, ... Found inside – Page 124These elements include your brand strategy, public relations, marketing, ... Disney's former exclusive relationship with McDonald's, for instance, ... Found insideCurtain and Gaither discuss the development of public relations in Estonia, ... cultural misfit lies in the development of Euro-Disney in Paris in 1992. Found inside – Page 57Disney's cultural negotiations in theme parks in Asia began before its ... Disney's public relations language selfconsciously references the Chinese ... Found inside – Page 84The Disney strategy A technique inspired by Walt Disney uses a set of distinct stages to encourage creativity and certain states of mind for each stage of ... Found insideThey were not satisfied with having a prepackaged vacation designed by Disney; instead, they wanted to make sure that events they wanted to partake in were ... Found inside – Page 54Susan Willis details the extent to which safety is largely a fantasy in Disney World , the model for this kind of security / public relations strategy . Found inside – Page 371Strategy and Implementation Helen Peck, Martin Christopher, Adrian Payne, ... in such a way that there would be minimum costs in terms of public relations. Found inside – Page 23a nitions step away from focus on products and strategy and turn attention ... A “rhetorical rationale of public relations,” according to Heath et al. Found insideThe Walt Disney Company, a 49% owner of Euro Disney (now called ... has been a financial and public relations success almost from its opening in 1983. Found inside – Page 197The SaveDisney campaign encouraged return visits both by including weekly postings from R. Disney and through email updates that informed readers of what ... Found insideIn such unscrupulous strategies, the contradiction becomes visible between Disney«s public relations image as a purveyor of wholesome entertainment and the ... Found insideThe most firmly entrenchedin thestudio systemofthe three, Warner Bros.entered television inspired by the public relations success of the Disney program, ... Found inside – Page 18In addition to labour relations problems, a Disney official prevented government food ... Hong Kong had a four-day public holiday for the Chinese New Year, ... Found inside – Page 452These various strategies have implications for corporate public affairs executives in various functions, including government relations, issues management, ... Found inside – Page 331Marketing, Advertising, and Public Relations in the Consumer Revolution Keith A. Quesenberry. 95. Olivia Solon, “Disney Severs Ties with YouTube Star ... Found inside – Page 297Analysis of the image repair discourse in the Michael Phelps controversy. Public Relations Review, 37, 157–162. Walt Disney Company (2005) Annual Report. Found inside – Page 513Strategies and Tactics Dennis L. Wilcox, Phillip H. Ault, Warren Kendall Agee. 2. A land developer invited local media ... fall season in PR CASEBOOK " Junket Journalism " at Disney World tire expense . Disney World in Florida threw a press ... Found inside – Page 122However, Disney also was wise to find public relations opportunities in various arenas. This section will overview some of Disney's strategies for ... Found inside – Page 43... the public relations material that described them in the popular media . For most of the cartoon studios , these strategies were influenced by Disney's ... Found insideToday, MS is part of Disney, of course, but careful public relations keep the message strong and consistent. A recent example of this strategy in process ... 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