A distribution channel is not where you put products on sale, exactly, such as a website, a display counter at Corte Inglés or a page on Amazon. Factors Affecting Pricing Product Characteristics: The product characteristic plays an important role in influencing the channel selection. Tags: Chat, Customer engagement, Customer experience, Customer Service, email, Eptica, Facebook, Generation X, Generation Y, multichannel, personality, Social media All participants within the targeted market need to understand how the advertising strategy can be developed in order to fit to the local marketing patterns (standardization vs. localized advertising) (O’Guinn, Allen, & Semenik, 2008, p. 303). Found inside – Page 1406. paintbrush company FACTORS AFFECTING THE SELECTION OF A DISTRIBUTION CHANNEL As mentioned above , the main criterion in deciding on a distribution ... The channel of distribution is the way in which the product gets from the manufacturer to the consumer. This is the distribution channel structure which proves vital for the smooth movement of the product and making it available to the end consumer. Factors Affecting Channel Choice. Factors affecting choice of distribution channel pdf The choice of a proper distribution channel is very important. Download. The survey was conducting through field interviews based on a questionnaire that was designed by the researchers. Some of the factors affecting the choice of distribution channel are as follows; Type of Product. Deciding or selecting channels of distribution is a strategic decision for any manufacturing or trading concern. Briefly discuss how each factor might influence a company to implement a direct channel of distribution. Found inside – Page 184FACTORS AFFECTING DESIGNING OF DISTRIBUTION CHANNELS The task of ... In general , there are seven considerations that influence the choice of channels . VARIOUS FACTORS AFFECTING CHOICE OF CHANNELS OF DISTRIBUTION AND ITS CRITERIA. Pharmacotherapeutics for Advanced Practice Nursing Prescribers 4th Edition by Teri Moser Woo Marylou V. Robinson Chapter 1. Important market factors affecting the choice of channel of distribution include size of market, geographical awareness of potential buyers and quantity purchased. The products of a lower price have a long chain of distributors. The producers have to keep Market factors, Producer factors, Product factors, Industry factors, Market Environment factors, Intermediary factor in consideration to select the channel members. (p. 412) A variety of factors affect choice of channels in a foreign market. These buyers usually directly purchase from the manufacturers. Found inside – Page 240The factors affecting pricing decisions are: (a) Competition (b) ... Which of the following factors affects the choice of channels of distribution? The objective is to secure the largest possible distribution at minimum cost. (All India 2013) or ‘Choice of channels of distribution depends on various factors.’ Explain any four factors which affect the choice of channels of distribution. The factors listed above are among the most discussed factors, but the list of possible factors … Found inside – Page 163Factors affecting choice of distribution channel include (c) Must not be generalised 5. _____. (a) Customer value (b) Sales revenues (c) Both [a] and [b] ... For example, only a license holder can sell medicines in the market according to the law of the government. Question 2. Channel of distribution or middlemen selection must precede the understanding of the characteristics of the foreign market and the established common system there. The number of buyers of the product affects the choice of a channel of distribution. The type of product, your organization’s capabilities versus those of other channel members, the way competing products are marketed, and changes in the business environment and technology can also affect your marketing channel decisions. Place mix: It refers to a set of decisions that need to be taken in order to make the product available to the consumers for purchase and consumption.A manufacturer should keep into consideration the following factors while selecting a channel of distribution. Found inside – Page iiiMarket Selection : Market segmentation concept , importance and bases ; Target ... Factors affecting choice of distribution channel ; Distribution logistics ... A number of factors influence this decision. Found inside – Page I-14... DECISIONS RELATED TO PRICING AND DISTRIBUTION 7 PRICING DECISIONS 147 148 ... distribution channels ◇ Factors affecting choice of distribution channel ... Ask yourself the following questions prior to the selection process: All these factors or considerations affecting the choice of a distribution channel are inter-related and interdependent. Affordability and visibility are critical factors because if a store isn’t noticed, your products will not be successful. Found insideMarket Factors Among the most important market factors affecting the choice of distribution channel are target customer considerations. Market Factors Companies must study buyer behaviour, type of product, intermediaries, and a host of other factors while choosing a distribution channel. Found inside – Page xxiMarketing Mix - Place or Distribution 387 28.1 Meaning and Role of Physical ... Channels 393 28.8 Factors Determining Choice of Channel of Distribution 394 ... Hence, the study was aimed to investigate the factors that influence market channel choices among wheat producers in Northwestern Ethiopia. The results of the study revealed that most firms commonly used direct distribution channels (61.7%), while only 38.3% of the firms used indirect distribution channels, which included mixed/dual channels of distribution. Important factors affecting the choice of channels of distribution by the manufacturer are:1) Product Related Factors: The choice of channels of distribution depends upon the factors related to the product. Using multistage sampling technique, 163 smallholder wheat producers were … The different types of distribution channels are: Direct Indirect (Intermediary) Dual Distribution Reverse Which distribution channel(s) a business uses will be based on overall business goals and structure. ADVERTISEMENTS: Such factors may be classified as factors relating to: 1. The manufacturer is the company that makes the product. Following factors are considered in this regard: Consumer of industrial market: In case of industrial markets, number of buyers is less; a shorter channel of distribution can be adopted. The selection of channel is not an easy job. Explain the important factors affecting the choice of channels of distribution by the manufacturer. 6. Found inside – Page 522(a) Channels of Distribution mean a set of individuals and firms that take title, ... (b) Factors affecting determination of choice of channels (i) Product ... Not only that, route which product follows in its journey from the manufacturer to consumer also involves certain costs. Company Characteristics 3. Answer (1 of 9): The following factors must be considered before selecting the distribution channel.Nature of product: Nature of product has influence on the selection of a channel or distribution. Factors Affecting Channel Choice. The study sought to establish factors affecting production of dairy products in Kenya. Found inside – Page 194Intensive distribution can be successful when the manufacturer obtains cooperation from ... What the factors affecting choice of a channel of distribution ? Channels of distribution. Found inside – Page 207(a) Company (b) Brand (c) Distributor (d) Customer (e) None of these 4. Factors affecting choice of distribution channel include _____. Factors Affecting the Choice of Distribution Channel – 5 Major Factors 1 Market considerations, 2 Product considerations, 3 Middlemen considerations, 4 Company considerations, Environmental factor. (i) Number of buyers – If the market of commodity is small, the manufacturer himself can sell his commodities. Found inside – Page 36Factors Affecting Determination of Price : (i) Pricing objectives : Pricing ... is the longest channel of distribution ➢ Choice of Channel of Distribution ... Important factors affecting the choice of channels of distribution by the manufacturer are: Considerations Related to Product. 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