Found inside – Page 21During the 1990s, the Colombian coffee lobby designed a new ad campaign to disseminate the slogan “Grab Life by the Beans.” Playing off a well-known ... Found inside – Page 275I referred to a coffee advertising slogan as a way of making my point about ... I also added my own comment: “If Folgers in your cup is the best thing about ... Found inside – Page 84We are literally inundated with slogans, jingles and catchy phrases. ... seems to be everybody's neighbor, gives her Swedish pitch for what coffee brand? a. Found inside – Page 395... 167, 198,213,285, 308, 321,334, 335, 371, 372 Code.org, 298 Coffee-mate, ... 335 Dever, Mike, 18 “Diamonds Are Forever” slogan, 227 Dichter, Ernest, ... Found inside – Page 15Washington State Convention Folgers Coffee A Trade Football The Washington State Grocers Association held its 23rd ... the members of the San Francisco Dairy Produce Exchange have inserted the famous slogan : “ Two eggs a day will ... Found inside – Page 305982 FOLGERS COFFEE SINGLES – Single Serve Coffee Bags — THE PROCTER & GAMBLE COMPANY ; pg . 331 , pg . 1446 FOLGERS ... 1153 FOLLOW THE LEADER Slogan - AMERICAN HONDA MOTOR CO . , INC . MOTORCYCLE ... Found inside – Page 15Summer is a slump period in fee , " Chase & Sanborn's " shade grown flavor , " Folger's coffee sales and the offers were made only over radio . " When I say COFFEE , I mean Folger's , " and like slogans , Premium Offer with making substantial ... Found inside – Page 95Boycott Folgers coffee . What it ... Slogan for America West Airlines She makes my knees weak , so I chose a diamond that takes her breath away . ... Slogan used in the Volkswagon advertisements In life I have always been bachelor # 4 . Found inside – Page 133Rather than endlessly testing slogans in focus groups , it trusts its ability to provoke just the right response in younger ... The Folgers coffee slogan— “ The best part of waking up ” —is an example of a brand that made itself part of one of the ... Found inside – Page 259asserting that the coffee was “just slightly richer, now—about 10 percent richer than other leading coffees.” It also introduced the absurd slogan, ... Found inside – Page 18Its The S . A . Glasberg Company has visited the trade in New York for a slogan last year was “ Stay Alert , Stay moved from ... Coffee Co . , Inc . , New York , as J . A . Folger & Co . was established Can Co . , becomes the first president general ... Found insideTable Issue 4.2 □ Examples of Puffery in Advertising Company Slogan Seattle's Best Coffee Serving the best Gillette Razors The best a man can get Folgers ... Found insideThat slogan caught on quickly and became a cultural phenomenon. Preachers and politicians alike ... Or how could we forget the Folgers coffee commercial? Found inside – Page 14... will be to computer commercials what Mrs. Olsen is to Folgers Coffee. ... Cavett is the voice behind the slogan, "There are more people in more places ... Found inside... candy unveiled a new campaign featuring the slogan “The juice is loose. ... Saatchi came up with a clever idea to help sell Folgers coffee: Paint New ... Found inside – Page 316Although small, they can clearly display a logo, slogan, or tagline that can ... Folgers coffee used stickers and manhole covers to reach its target. Found inside – Page 22Folgers speeds things along ( and retains more coffee flavor ) by using " a naturally occurring substance also found in ... across as a token of the company's seriousness about its business — lending substance to the “ stop at nothing " slogan . Found inside – Page 99... then - presidents Bush and Gorbachev to illustrate this slogan : “ In the new ... and Gamble's Folgers brand coffee , several stations rejected the ad . Found inside – Page 133Hills Brothers' developed a new coffee slogan: “'Waste' is a fighting word today.” Butternut and Folgers sold their cof- fee in containers that could be ... Found inside – Page 31In the 21st century, The Folgers Coffee Company merged with the J.M. Smucker ... Later, the Cheek-Neal Coffee Company registered the trademark slogan ... Found inside – Page 3ONE Th he robust aroma of freshly brewed Folgers coffee filled the interior ... the company's slogan ; “ The best part of waking up is Folgers in your cup . Found inside – Page 965... Procter & Gamble Company, U.S. Public, pg. 1646 FOLGERS COFFEE SINGLES-Single Serve Coffee Bags—The Procter & Gamble ... 74 FOLLOW THE LEADER—Slogan–American Honda Motor Co., Inc. Motorcycle Division; Int'l, pg. Found inside – Page 45A good slogan is short, catchy, and makes a strong impression. ... Write a rhyme: Folgers Coffee: "The best part of wakin' up is Folgers in your cup. Found inside – Page 106Prior to this time with Folgers , he supervised and installed all phases of tabulating as well as broke ground for installation of a service bureau . He has ... Its slogan has become a household expression : " When I Say Coffee | Mean Folger's . Found inside... that had distinguished themselves nationally—including Folgers coffee, ... Drop” slogan in 1907 (the phrase was allegedly coined by Theodore Roosevelt). Found inside – Page 131... other brands (Jif Peanut Butter, Hungry Jack Pancakes, and Folgers Coffee). ... the advertising slogan, “With a name like Smucker's, it has to be good! Found insideFor example, Folgers coffee has often run a commercial during the ... Slogans. If you want to choose a foreign name for your product, how do you do that? Found insideHowever, when Maxwell House compared its coffee to Folgers and claimed Maxwell House ... substantiation becausethe sloganwas merepuffery—a boastful opinion. Found inside – Page 25Folgers speeds things along ( and retains more coffee flavor ) by using “ a naturally occurring substance also found in ... across as a token of the company's seriousness about its business - lending substance to the " stop at nothing " slogan . Found insideCoffee gelatin is one of the original recipes at Durgin-Park, a Boston restaurant that dates back to 1827*“Established before you were born,” as the slogan ... Found inside – Page 49Some jingles use some of the 16 slogan techniques,4 such as 1) product name, ... Folgers Coffee: “The best part of wakin' up is Folgers in your cup. Found inside – Page 1390FOLGERS COFFEE SINGLES — Single Serve Coffee Bags -- The Procter & Gamble Company ; U.S. Public , pg . 1646 FOLGERS ... 1244 FOLLOW THE LEADER - Slogan - American Honda Motor Co. , Inc. - Motorcycle Division ; Int'l , pg . Found inside – Page 106Invoicing Nano ( Statistics Joseph L . Neumiller has been with the J . A . Folger company of San Francisco since April 1951 . ... in installations across the country , but that does not minimize the fact that there is a real problem concerned with volume coffee sales . ... Its slogan has become a household expression : " When I ... Found inside – Page 123TABLE 7.1 Examples of Polysemous Advertising Slogans and Their Meanings BRAND SLOGAN BENEFITS IMPLIED 3M Post - It ... ( L ) Folgers " Coffee It's uncanny . Found inside – Page 138... Volkswagen Passat used the advertisement slogan “Surprisingly ordinary prices.” ~ Positioning with respect to use or application, e.g., Folgers coffee ... Found insideKraft Macaroni and Cheese Dinners hit grocery shelves in 1937 with the slogan, ... Folgers coffee, the first beans that Americans didn't have to roast and ... Found insideThe mass marketing of coffee in the United States was born. I was surprised to learn that the Folgers slogan, “the best part of waking up” is relatively new ... Found inside – Page 289800 FOOD FOLKS & FUN — Advertising Slogan - MCDONALD'S CORPORATION ; Pg . 1653 , pg.478 FOOD LION ... 1280 FOLGERS COFFEE SINGLES — Single Serve Coffee Bags — THE PROCTER & GAMBLE COMPANY ; Pg . 311 , pg . Found inside – Page 107Tide detergent and Folgers coffee logos are painted on stock cars. ... Procter subtracted that to come up with the slogan "994*Vioo% pure. Found inside... OH 45202 8 FOLGERS COFFEE SINGLES_Single Serve Coffee Bags THE PROCTER & GAMBLE COMPANY One ... 133 Peachtree St. N.E. Atlanta , GA 30303 25 FOLLOW THE LEADER — Slogan - AMERICAN HONDA MOTOR CO . , INC ... Found inside – Page 121... Pampers diapers, and Tide laundry detergent, as well as Folgers coffee, ... 37 Well known for its legendary advertising slogan, “With a name like ... Found inside – Page 47For Folgers coffee, the benefit was literally help in waking up. That insight led to an enduring slogan—''the best part of wakin' up is Folgers in your ... Found inside – Page 100Folgers took that fact and claimed it as their own with their slogan , “ Folgers : Mountain Grown Coffee . ” Middle - strength Strategies Middle strength ... Found inside – Page 159177 FOOD FOLKS & FUN - Advertising Slogan MCDONALD'S CORPORATION ; Pg . 590 FOOD FOR THE FUN OF IT - Tag Line ... 700 FOLEX - Agricultural Chemical - AMERICAN VANGUARD CORPORATION ; Pg . 84 FOLGERS Coffee THE ... Found insideWrite A Slogan A slogan should be short and descriptive, something that can ... The Folgers Coffee Company (FCC) has in my opinion the best slogan in this ... Found insideWe Can ̄ and the signature slogan for Cesar Chavez grape boycott) was never ... part of repertoires that included Fruit Loops and Folgers Coffee, Obama«s ... Found inside – Page 334Procter & Gamble (P&G) acquired Folgers coffee in 1963. ... such as the ones with the slogan “The best part of waking up is Folgers in your cup! 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