Found inside – Page 56Some restaurants try to mark up their wines as little as 50 percent (a bottle that costs them $10 may sell for $20); others try to mark up between three and ... Found inside – Page 31If you are very emotionally wrapped up in the sale of this business, ... For example, expect to pay a broker fee based on the Lehman Formula. Found inside – Page 533Upselling. You. are nearing the end of this book, ... the products that you or your clients are selling. For example, say you have a fast- food restaurant. Found inside... example is what's commonly called up-selling. If you were asked "Would you like what you will and won't do. fries with that?" at a fast food restaurant, ... Found inside – Page 501For example, someone who buys a mobile phone may be interested in buying extra travel ... From the perspective of a fast-food restaurant, cross-selling is, ... Found insideFor upscale restaurants, this underscores the importance of having a good wine ... to sell liquor or to include a bar in your restaurant has many start-up, ... Found insideUp selling is slightly different from cross selling because it is about upgrading a ... When you go to a restaurant for example, the customer may say, ... Found inside – Page 221Markup, expressed as a percentage of cost, has been frequently confused with gross margin, which is expressed as a percentage of the selling price. Mark-up ... Found inside – Page 448... 135 up-selling, 135 value engineering, 136 Growth matrix, 124, 126, ... 278–279 public relations, 279 restaurant example, 274–275 and selling, ... The book includes: - Inside The Restaurant - Online Marketing Tips for Restaurants - Social Media Marketing for Restaurants - Starting Up - Branding & Image - Personality & People - The Science of Restaurant Growth - 4 Core Ways to Increase ... Found inside – Page 46He came back to the 'Falls' and wanted to open up a restaurant. I ended up selling it to Will and he did finish the interior and opened up a beautiful small ... Found inside – Page 134Consider the example of the food server in a restaurant shown in Figure 9.4. ... major music concerts or football matches, are other examples of upselling. Found inside – Page 65Restaurant.com (RDC) is an example of a company that used sev— eral different business models ... trying to sell websites to restaurants for $1,200 a year. Found inside – Page 228Their willingness to roll up their sleeves and plunge into work up to their elbows sets a good example for their employees . “ We've been blessed to have so ... Found inside – Page 15McDonald's deftly uses their “Super Size It” strategy to up-sell their restaurant customers into a more expensive meal. Cross-Selling Defined: Cross-selling ... Found inside – Page 103For example, if you run a restaurant, and customers have been disserviced, ... This simple cross-sell, which takes the form of this basic phrase that is now ... Found inside – Page 274It is assumed that staff will work to maximize their income by 'up-selling' to customers. TGI Friday Restaurants TGI Fridays use this approach. Found inside – Page 24The Per- Protect and Serve fect Check increases the restaurant's overall check average , Upselling is easy if you think of your main business ... For ask , “ What is your preference on the vodka for your vodka example , “ Do you want dessert ? Found inside(That's a cross-sell.) Or, you might be at a nice restaurant and the server suggests an appetizer that the restaurant is well known for. Found inside – Page 76Prior to visiting an Asian restaurant, look up foods from China, Japan, Korea, ... Don't, for example, step into a traditional Ethiopian restaurant and ... Found insideService staff is absolutely key to upselling , and so a lot can be said about convincing staffers that the practice benefits them by adding to their income . Sharing the following example with the service staff may help to motivate them . THE 10 ... Found insideIf you can bring other expenses down and do a good job of up-selling to your customers, you should be able to make a good profit while providing your ... Found inside – Page 10The following are frequently used " mark - up " values when the cost of a food item or meal is known and selling price has to be ... For example , those who patronize your restaurant may have food budgets ranging from $ 1.50 to $ 2.75 a day . Found inside – Page 190For businesses that sign up to sell cut-price deals on these sites, ... For example, a restaurant offering an $80 meal deal for $40 has to split the $40 ... Found inside – Page 107The use of the term marketing , when really the steps described are the true definition of selling , indicates the ... The hook in the record business serves a good example , though the restaurant's gimmick should be of a longer lasting quality . Found inside – Page 120It is one thing to tell an employee how to perform a certain task, but another to follow up with hands-on training and supervision. For example, your new ... Found inside – Page 35In the example below, we compared five restaurants for two years. ... show problems that inhibit the effectiveness of menu engineering and up—selling. Found insideA good example is what's commonly called up-selling. If you were asked «Would you like fries with that?» at a fast food restaurant, ... Found inside – Page 49And many popular restaurants and cafes along Third Avenue and Columbus Avenue sell more than 200 glasses of ... But I think we end up selling more wine. Found inside – Page 169I Servers and captains should sell or up sell the menu, but should never be pushy or embarrass a guest into ordering something they may not want. Found insideThis example shows the importance of the closed question that the captain asks, which allows upselling at each opportunity. Upselling in a fine dining ... Found insideHow do you determine the menu price when the market goes up and down on a beef item? If we were operating a restaurant and were going to price our menu ... Found inside – Page 634634 Upselling automobile or a man's tailored suit. Fine dining is defined by having a well-trained and professional staff of waiters, usually including a ... Found inside – Page 21This happens through cross selling (different menu items) and up selling. The cost of serving a retained customer decreases over time, they recommend the ... Found inside – Page 75For example: "My name is Joe Smith, owner of your local neighborhood IGA Grocery ... to sell a piece of white paper by holding it up to a white background. Found insideSome food courts open up to 2am and others sell themselves as ... For example, a food court that has a very popular “fishball noodle” stall may want to be ... Found inside – Page 666666 Upselling not a relevant factor affecting their required rate of return ... The most traditional segment of the restaurant and foodservice industry is ... Found inside – Page 18After tallying up the numbers , you should have an idea about which to push and which to drop . But never be too hasty ; be certain to check and recheck . For example , did the fish and chips sell better than the stuffed peppers because of the ... Found inside – Page 42Moreover , some companies end up selling concepts in order to refocus on their core brand . ... Domino ' s is an example of a franchised restaurant company with a relatively simple business model and limited menu in small lower rent ... Found inside – Page 155In a fast food restaurant, the chances are, the person taking the order will ask ... An excellent example of cross-selling is the Barnes & Noble website. Found insideSalespeople love to come up with incentives for you to buy in bulk, but examine the offer closely.For example, they may say, 'If you buy 100 cases of water ... Found inside – Page 191In-store displays are an effective way of upselling, cross-selling and ... For example, a restaurant might consider deploying robots in activities like ... Found inside – Page 144CrOSS-SeLLing iS what yOu dO when you suggest that a customer who's already buying ... For example, if you have a checking account at a bank, the teller may ... Found inside0 Avoid asking closed questions when looking to up-sell. For example, a waiter in a restaurant might ask, 'Would you like dessert? Found insideFor example, they might specify needless custom equipment. In addition, instead of having ... They are motivated by their skill at up-selling equipment ... Found inside – Page 15For example, Keith Cramer, who owned a drive-in restaurant in Daytona, ... Burgers” that he started in California after selling his sister's refrigerator. Found inside... food products and sell them onto customers– asasupplier to (for example) restaurants ... knowing thatwhat you have madehas brightened people's meals up. Found inside – Page 144In a moderate - priced restaurant , steaks and chops have been found to be almost always Loss Leaders . ... But , as we said , you can legitimately make up for these Loss Leaders by charging a proportionately higher price on some other items . Fish , for example . ... of - thumb method simply to take raw food cost , multiply by the number two and a half , and arrive at a fair selling - price right off the reel . 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